Navigate the chaos with grace.
Smart & Modern Look –
The dark grey design with leather accents gives you a boho-chic bag that matches your style in any setting.
Carry It Your Way –
Straps for stroller, suitcase trolley, shoulder, and car seat keep your hands free and contents accessible.
Stays Clean & Lasts Ages –
The stain-hiding, long-lasting material with SBS-Zippers keeps your bag looking fresh and strong for years.
No More Bag Tipping
Designed to stay upright, on any surface – even in the car, so you’re never fumbling with spilled contents.
As we know: the bag is more interesting than the contents – Your junior will love the pockets, clips and the picnic blanket.
Be Ready for changes of plan –
Comes with a picnic blanket and changing mat, perfect for outings and quick diaper changes.
Any day now... how exciting it is getting prepared.
Ready for Europe
London and back, pity about the weather!
SUPPORT
As a family ourselves, we want to help your family to connect and enjoy quality outdoor time together. We’ve got your back with ERLA and free support materials.
SIMPLICITY
Break the chain of thought that says travel with a baby is stressful. With ERLA, you CAN get out and enjoy the simple things- ever grateful for this bundle of joy you hold.
Superlative PROMISE: If you are unhappy with any aspect of this Superlative Backpack, drop us an email at support@superlativeoutdoor.com
We will do what is necessary to put a smile back on your face.
Did the job, still looks new
I have developed this pack for you!
You are a mom (or dad) with your hands full. You often need reliable gear.
I am an international Adventure Racer
since 2008 and KNOW WHAT GOOD GEAR MEANS.
This bag, I designed to go the distance.
My team in the factory have taken the time to sew these bags carefully and well so you remain a HAPPY MOM or DAD.
Neil McQueen
Our suppliers and I developed 7 prototypes to get "Erla" this SupERLAtive Backpack.
I want you to have fun using it.
The manufacturers are are proud of this design! - and they see many!
Here is an early cotton sample I was making.
Other backpacks suffer from strap stitching quality. This stitching will last. The shoulder straps, the side loops. You will not need to worry. ERLA is built to last.
This one has been all around London.
Still as good a new.
Jessie simply loved the comfort and how easy it was to travel with this cool bag.
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